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Established Merchants
Search Engines are one of the most effective tools for gaining customers online. They produce quality traffic in high numbers (research shows that over 85% of website traffic comes from search engines). If a person is actively searching for a product, for example "red woven sweater," he/she is much more likely to purchase that product than a customer who is just browsing the web and stumbles upon a website selling sweaters.
Search Engine Optimization Services
One of the most important considerations when developing and publishing a successful e-commerce Web site is search engine optimization (SEO).
SEO is the process of increasing your visibility in search engines, such as Yahoo!, Google, and MSN so that potential customers can find your
Web site when they type in keywords that pertain to your business.
However, while much of SEO depends on using applicable keywords on your Web site, in order to be successful with your SEO efforts,
it is important to use a multi-faceted approach.
Contact us today for a free, detailed assessment of your SEO project.
Why is it important to be visible in the search engines?
More than 85% of Web site traffic comes from search engines. Therefore, it is critical that e-commerce businesses ensure that their Web sites are optimized for a variety of search engines.
In order to ensure that your Web site is optimized, we will employ a multi-pronged approach to that will increase your Web site visibility and traffic. Some of the strategies we will use include the following:
- Keyword Research
- True Static Links Generation
- Content Writing
- Search Engine Submission
Keyword Research
There are certain keywords that pertain to every business. For example, if you have a fruit basket business, applicable keywords may include "fruit basket, special occasion gifts, gifts for delivery" and so forth.
In order to determine which keywords are most appropriate for your Web site, our team of SEO experts will research your industry and your competitors. We will then compile a list of keywords based on the popularity of those keywords in the search engines.
For example, the keyword phrase "gift basket" may be typed into Google 10,000 time more per month than the keyword phrase "gifts for delivery." In such a situation, we would advise using the most popular keyword phrase more often in the copy for your Web site than the less popular keyword phrase. Plus, we monitor keyword performance in order to determine which keywords perform best for your unique site. More about keyword research...Content Writing
It is essential that the content (or copy) on your Web site includes keywords that pertain to your product or services. These keywords should be used strategically throughout the Web site in order to inform search engine robots what the purpose of your site is. However, it is also important that these keywords are not overused in the content, as overused keywords could get Web sites devalued or even blacklisted by search engines.
Our copywriters incorporate SEO and sales strategies into each client's Web site in order to achieve the balance between SEO content and informative content that promotes your products.
Contact us today to receive a free SEO assessment or for more information about our SEO strategies, prices, and other services.
More about content writing...
True Static Page
In order to ensure that your Web site stays as visible as possible to the search engine robots, it is important that you have text on your site that is always present when the robots crawl through your site for keywords. In order to ensure the most optimized site, we convert your dynamic product pages to static pages that stay in the search engines. That way, the search engines can always locate your products!
Search Engine Optimization Services
