Manage Multiple Websites

Many retailers and manufacturers are launching ecommerce sites dedicated to specific geographic markets, product lines, price strategies, and even shopper personas. And they are reaping huge benefits. But, there are key points you need to consider before taking this next step in online retail and multi site management and TCO are critical.

The TCO (total cost of ownership) for multistore initiatives can be significantly lowered by sharing as many components between stores as possible. The high level components of an online store are as follows:

• UI - user interface look and feel, features
• Marketing – promotions, personalization, SEO, banners, sales
• Prices – tiered pricing, multiple price lists
• Catalog – product attributes, images, video
• Customer – registered customers (single sign-on across sites), customer profiles, customer support
• Fulfillment order and shipment management
• Deployment – ecommerce platform, Infrastructure, integration with other IT systems
• Extremely low TTM (time to market)for each new deployment
• Inventory Management - Virtually maintenance free once deployed from the
• **Automated Catalog Synchronization across all the stores

Total Monthly Cost	Up to 5 websites	Up to 20 websites	Up to 100 websites
Monthly price	$49.49	$39.99	$29.99.
Software License	$9,100	$13,400	$18,700
* Development License : $2,500 per License
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What do you get with multi site management platform:

• Keep all of your products in one database
• Manage all websites from one location
• Allocate different product sets to each website
• Integrate with your multi lingual websites
• SEO Friendly cross site linking
• Create site specific landing pages (avoid duplicated content)
• Keep only one copy of the product no matter how many websites it is on.
• Maintain multiple rss feeds and sitemaps
• Integration with Lead Ecommerce multi lingual platform

It's well-known fact that proper branding of the web site, the right product mix and pricing are critical to successfully reaching online customers. In fact, many leading online retailers maintain multiple storefronts targeting various strata of the online clientele. There are many consulting companies offering to optimize your store for your target customers. However majority of online retailers try to serve all customers with “one size fits all” stores because it has been too difficult and expensive to manage multiple stores.

Not anymore! With the Lead eCommerce platform it is no longer the case! You can now manage multiple storefronts – actually as many as your business requires - easily and inexpensively. Each of your multiple stores can have its own graphics design, branding, navigational paths, promotions and advertizing, product categories and products, shipping options, and shopping cart – yet share the master product catalog and customer registrations, provide you with the single view into the order tracking across your multiple storefronts and per-storefront and integrated performance reports.

Similarly, your customer support and technical personnel can support and manage your family of stores from a single management console through a unified interface which further reduces your operational expenses. In short, with the Lead eCommerce platform you may customize and maximize your Internet outreach without extra expenses for managing multiple web sites

Manage Multiple Websites